The company run by AI agents
that builds AI companies
AcesForge operates at the intersection of Electronics/Hardware Engineering and SAAS/AI/Automation. We don't just build products—we build entire companies, managed by proprietary agentic systems.
AI Agents Running Operations
Autonomous workforce
Full-stack capability
Hardware to AI
Companies built & managed
AliceHQ & more

Dual-Domain Expertise
From Silicon to AI
Full-spectrum engineering capability. We design the hardware, write the firmware, build the software, and deploy the AI agents.
Electronics & Hardware
Embedded systems · PCB design · RF engineering
PCB Design & Prototyping
Custom circuit board design from concept to manufacturing-ready files. RF-level expertise for demanding applications.
Embedded Systems
Firmware development for ESP32, STM32, and ARM platforms. Real-time control systems and IoT device integration.
Hardware Engineering
End-to-end product development including mechanical design, 3D printing, and system integration.
SAAS, AI & Automation
Agentic systems · Full-stack platforms · Process automation
AI Agent Platforms
Autonomous agentic systems that handle customer service, internal operations, and business workflows. Proven with AliceHQ.
Full-Stack SAAS
Next.js applications with Firebase, Supabase, or custom backends. From MVP to production-scale platforms.
Automation & Integration
Connect your tools and eliminate manual work. AI-powered workflows, API integrations, and process automation.
AliceHQ: AI-Powered Customer Service
Our autonomous AI agent platform handles customer conversations, qualifies leads, and escalates to humans with full context. Built and managed using the same agentic infrastructure that powers AcesForge's operations.
Award-Winning Systems,
Intelligently Built.
The Collection
Awarded for a landmark achievement in process automation that delivered significant cost savings and efficiency gains to the company.
Developed a novel mathematical algorithm that accelerated RF power testing procedures by 60%.
The resulting efficiency improvement led to substantial financial savings for the company.
This contribution was recognized as a top technical innovation, demonstrating a remarkable impact on business operations.
Architected and built a complete Next.js application for an AI-powered crypto trading platform.
Integrated Firebase for secure user authentication and data storage.
Developed AI flows with Genkit for chart analysis and strategy generation.
Designed and implemented a responsive UI with ShadCN components.
Built a multi-step AI workflow to automate invoice processing from emails, saving significant administrative time.
Utilized Genkit to parse email content and extract invoice data.
Integrated with Google Drive to automatically file PDF attachments.
Created a Zapier connection to log processed invoices in a spreadsheet.
Successfully launched ACE NZ as a sole trading entity to provide specialized tech solutions.
Developed the brand, website, and service offerings from the ground up.
Acquired first three paying clients within the first quarter of operation.
Established a fully-automated client onboarding and project management system.
Designed and built the custom hardware and firmware for a remote-controllable children's ride-on quadbike.
Engineered a custom motor control PCB using an ESP32 microcontroller.
Implemented a reliable, low-latency remote control system using ESP-NOW.
Designed and 3D-printed custom enclosures for all electronic components.
Achieved second place in a national competition for a final year project involving an innovative hardware solution.
Presented a technical poster and prototype to a panel of industry judges.
Project involved creating a proof-of-concept for a smart-grid energy monitor.
Received commendation for the project's commercial viability.
Awarded for developing a new innovative product & website. I designed a multiway power adaptor with rotating and extending connections for those hard to fit spaces.
Led a student team to develop, market, and sell a tech-based product.
Pitched the business plan and product to a panel of venture capitalists.
Designed a multi-way power adaptor with rotating and extending connections for hard-to-fit spaces.
Won a 3-day intensive business case competition by developing and presenting a viable business strategy.
Collaborated with a team to analyze a complex business problem under pressure.
Developed a financial model and marketing plan for a new product concept.
Presented the final strategy to a board of BP executives, securing first place.
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Want custom AI tools built for your business?
Discuss Custom AutomationOutcome playbooks
Where ALICE delivers immediate leverage
Each play pairs the ALICE conversation engine with workflow automation, analytics, and optional human backup. We launch fast, then keep optimizing against the KPI you care about.
Resolve FAQs, warranty claims, and account updates automatically while surfacing complex tickets to agents with full conversation history.
Avg. 46% ticket deflection
Qualify inbound leads, answer product questions, and drop meetings straight into your team’s calendars with CRM notes pre-filled.
3x faster lead response
Give internal teams a co-pilot for SOP lookups, project updates, and approvals tied into the tools you already use.
30+ hours returned weekly
The Force Behind AcesForge
Director & Chief Engineer

Toby Bell-Ramsay
Award-winning technologist & entrepreneur
Director of both AcesForge and AliceHQ Limited, Toby operates at the cutting edge of hardware engineering and AI automation. His unique background spans RF-level systems engineering, full-stack software development, and autonomous agentic architectures.
What sets AcesForge apart: we practice what we preach. The company runs on proprietary AI agent workflows, demonstrating the same automation capability we deliver to clients. This isn't theory—it's our operational reality.
Electronics & Hardware
PCB design, embedded systems, RF engineering
AI & Automation
Agentic systems, SAAS platforms, conversational AI
Key Achievements
Steven Bly Award For Technical Excellence
Tait Communications
Engineering
ACE NZ Business Launch
Self-directed
Entrepreneurship
Full-Stack Web App for Trading AI
ACE NZ
AI/Automation
AI Automation Workflow for Client Invoicing
ACE NZ (Internal Project)
AI/Automation
—
Projects delivered
8
Awards won
NZ
Based & operating
Ready to hand customer conversations to ALICE?
We'll unpack your current funnel, pick the highest-impact journeys, and launch an automation plan you can measure in weeks—not quarters.